It all began with our dream of crafting dairy free options that aren’t “alternatives,” but that are simply another delicious, nutritious choice you can make without sacrifice or compromise.
From there, we mixed in our belief in the JOY of eating, our love of a chickpea challenge, and our deep appreciation for simple but powerful innovation. And now, we’re excited to be working day in and day out to bring you the kind dairy-free indulgence that inspired us in the first place. Now that’s chickpea magic.
We’re on a mission to create non-dairy products SO delicious that you can choose them for all the right reasons: amazing taste, creamy texture, and joyful indulgence. And to top it all off, they’re also super nourishing for your body and supportive of a healthy planet.
We believe in always keeping the promises we make. We treasure integrity, creativity, and innovation.
We LOVE what we do.
And we stand firm in our conviction that we will never settle, never compromise on exceptional quality, and never stop improving each and every day, so that we can bring you the very BEST in dairy-free decadence.
After 20 years as a top lawyer in Israel, Noam broke away from the corporate world to pursue an entrepreneurial path, driven by the belief that we should be persistent in loving what we do. And, from that place, we can create things that others will love too.
Noam loves to create innovative products that give people amazing options they’ve never had before. Like the most delicious dairy-free products, created from the extraordinary little chickpea.
Noam is a highly skilled chef with two decades in the food industry, having held positions from Executive Chef at heralded restaurants to founder & CEO of his own food company. He finds his spark in the challenge of creating dairy-free products that are every bit as delicious as traditional dairy products.
oam believes in the holistic joy of eating - eating for taste, flavor, and experience, without compromise. And it’s that exact kind of joy that’s encapsulated in all CHKP products.
Asaf is an expert in plant-based proteins, and an experienced food engineer with more than a decade of high-level leadership in R&D. (And, above all, he’s a passionate foodie.) He had long been searching for THE perfect plant protein - one with a neutral taste and exceptional quality. And then, voila! The first time Asaf worked with the chickpea, he thought, “There is nothing like this.”
It was clear that chickpeas were the key to his quest - a simple yet sophisticated innovation to fill the plant protein gap. Asaf is motivated by the opportunity to work with this incredible protein to create something entirely new and entirely extraordinary… hello, CHKP products!
David is one of the world’s leading experts in the plant-based industry, having advised hundreds of plant-based companies on strategy throughout his career - from game-changing startups to established behemoths. He also founded and successfully sold two plant-based businesses, and has since founded Mission: Plant, a holding company of investments in the plant-based industry.
David believes in the power of creating revolutionary plant-based products to drive positive change for the earth and its inhabitants. When he met the CHKP team and tasted their products, he knew what an incredible opportunity lay ahead: the chance to disrupt the plant-based industry with dairy-free products that are truly like no other.
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